Internet advertising continues to grow
In a depressed UK advertising market, internet marketing continues to grow with 40.3% like-for-like annual growth for the first half of 2006. This takes the medium to a half year high of £917.2 million - compared to £630.5 million a year ago - and a market share of 10.5%.
These findings from the Internet Advertising Bureau (IAB), carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC), reveal that in just six months online advertising expenditure has reached nearly £1 billion and looks set to overtake spending on national press advertising before the end of 2006. Whilst TV, press, radio, and direct mail have all experienced declining revenues in the past six months, online has buoyed the advertising market by contributing an additional £284 million to total UK advertising revenues.

By comparison the internet is now:
• Double the size of outdoor (5.1%)
• Double the size of consumer magazines (4.6%)
• Three times the size of radio advertising (3.4%)
• Half the size of the TV advertising market, which recorded a 22.7% market share following a decline of 1.3%