Market Size
The four market segments to be targeted by england.edu are:
• A - level students
• Undergraduates
• Postgraduates
• Teachers/lecturers
The A level student numbers in England exceed 720,000, Further Education numbers are 2,600,000 while undergraduates and postgraduate students number 2,620.000. A combined market of 5.94 million.
The economic position of university students is a powerful one. As well as representing the core group of future ABC1s, the UK's campus based population has a combined spending power of more than £10 billion.
They are the sought after and elusive elite of the 18-25 year-old market.
Market sophistication
The market segments targeted by england.edu are well attuned to the internet. University students are best placed and well equipped to enjoy the full benefits the Internet brings:
• More than 99 per cent are Internet literate and are on-line every week
• They already spend seven times more time on-line compared to the general population
• Two-thirds own their own computer and all have access to campus computers
• The majority use the Internet at least three times a week
• More than half their time on the Internet is for general usage, rather than for e-mail or study purposes
• They have no fear about transactions on the Internet
Market development
An ongoing marketing strategy is in place to ensure growth in user numbers and quality of traffic.
Partnerships and synergy relationships with a variety of education providers, student unions and government agencies are in place and being extended.
It is our aim to be the leading education and community site for students within our market segments. |
